Tottington Manor Hotel
Tottington Manor, a historic hotel in the South Downs, was transformed into a contemporary destination in 2021. In May 2024, the manor was featured on the TV show Four in a Bed. To capitalise on this exposure, they enlisted our services to develop a social media strategy for the airing week and to use our press contacts to generate buzz. Our aim was to highlight Tottington Manor's participation effectively across all platforms, expanding their audience and enhancing their brand presence.
Tottington Manor is a historic hotel based in the foothills of the South Downs. The manor was acquired in 2021 and underwent a stunning transformation that has made it into a beautiful, contemporary destination in the south east for guests to stay, drink and dine.
In May 2024, Tottington Manor had the exciting opportunity to be featured on the iconic TV show, Four in a Bed. Recognising the importance of maximising this exposure, Tottington Manor approached us to develop and execute a social media strategy for the week their episodes were airing. Additionally, they entrusted us to leverage our extensive press contacts to generate buzz and anticipation around their appearance on the show. Our goal was to ensure that Tottington Manor's participation in Four in a Bed was highlighted effectively across all platforms, reaching a wide audience and amplifying their brand presence.
Tottington Manor is a historic hotel based in the foothills of the South Downs. The manor was acquired in 2021 and underwent a stunning transformation that has made it into a beautiful, contemporary destination in the south east for guests to stay, drink and dine.
In May 2024, Tottington Manor had the exciting opportunity to be featured on the iconic TV show, Four in a Bed. Recognising the importance of maximising this exposure, Tottington Manor approached us to develop and execute a social media strategy for the week their episodes were airing. Additionally, they entrusted us to leverage our extensive press contacts to generate buzz and anticipation around their appearance on the show. Our goal was to ensure that Tottington Manor's participation in Four in a Bed was highlighted effectively across all platforms, reaching a wide audience and amplifying their brand presence.
Social Media:
During the week the Tottington Manor Team was featured on the show, we diligently monitored all coverage and kept their Instagram and Facebook accounts updated. We consistently posted new content and actively engaged with their followers, ensuring timely updates and fostering ongoing interaction.
On Instagram, we leveraged both in-feed posts and stories to maintain a strong presence. Stories were used for live updates and daily episode reminders, while in-feed posts highlighted reflections on each episode and showcased the vibrant personalities of the owners.
On all platforms, we effectively built anticipation for the show, which resonated particularly well with Tottington Manor's followers. On Facebook, our content garnered an impressive 110,635 impressions. We also performed exceptionally well on LinkedIn, receiving 4,372 impressions. Despite LinkedIn being primarily a B2B platform and Tottington Manor operating on a B2C model, our content still achieved remarkable engagement.
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Not only did we maintain a consistent online presence through their social media accounts, but we also curated and designed professional content that aligned perfectly with their brand identity. Despite being commissioned for just a week of promotion, we prioritised ensuring a seamless and consistent presence that upheld the established brand identity.
PR Activity:
Our PR activity was crucial in creating awareness for the brand and generating excitement surrounding the up-and-coming feature on Four in a Bed. Through our contacts, our press release received 56% open rate, we managed to secure features in prominent Sussex News outlets, including Your Sussex Wedding Magazine, Sussex World, The Argus and Sussex Exclusive, along with radio interviews on BBC Sussex and BBC Berkshire. Our press release which we sent through our press network received 56% open rate.
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The Results
We saw great results from the Tottington Manor engagement rates that were well above the industry average:
Industry Average-
Instagram: 1.44%
Facebook: 0.85%
LinkedIn: 1.34%
Results Achieved-
Instagram: 6%
Facebook: 13%
LinkedIn: 14.9%
As a result of our performance, Tottington Manor has decided to join Creative Pod as a full-time client. We are now supporting them with their Google Ads (PPC) activity, social media ads, PR and email marketing. We are thrilled to continue our partnership with Tottington Manor and look forward to delivering high-quality results across their social media platforms.
If you need support with a quick or long-term project and would like to outsource this to a team of experts, please get in touch - hello@creativepod.net.
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