The Agora Clinic
The Agora Clinic is the largest fertility clinic in Sussex, established with a vision to make family building accessible to all. Since opening its doors in 2007, the Clinic has become a leader in fertility treatments, offering a wide range of services, including IVF, egg donation, sperm donation, and fertility preservation. What sets the clinic apart is its unwavering commitment to inclusivity, particularly for LGBTQ+ individuals and those with complex fertility needs.
The Agora Clinic approached Creative Pod to strengthen its digital presence and expand its reach to individuals and couples exploring the journey of parenthood. Their goal was to increase brand awareness, increase patient enquiries, highlight their inclusive fertility services, and boost engagement across their existing social media platforms.
The Agora Clinic approached Creative Pod to strengthen its digital presence and expand its reach to individuals and couples exploring the journey of parenthood. Their goal was to increase brand awareness, increase patient enquiries, highlight their inclusive fertility services, and boost engagement across their existing social media platforms.
- Develop an overarching marketing strategy to align social and paid platforms
- Create proactive and reactive content across social media and industry-led blogs with the internal Agora team, including the nurses, doctors and embryologists.
- Increase awareness of the new 2024 Eastbourne Clinic and promote Brighton Egg and Sperm Bank through Meta ads using video content.
- Introduce PPC, specifically Google ads, to bring new patients in for IVF and Surrogacy services, as well as invite Same-sex couples who are interested in creating a family to visit The Agora Clinic
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The Results
We developed engaging content that resonated with The Agora Clinic’s inclusive message, helping them connect with diverse families. We designed scroll-stopping templates that are in line with Agora’s branding.
Social Media 12-month Results
TikTok
Recognising the power of TikTok, we launched and managed The Agora Clinic’s presence on the platform, resulting in a thriving channel with increased user engagement. We participated in the latest trends and built a strong community by keeping profile health high through regular posting and follower engagement, resulting in amazing stats which we have all been organic activity.TikTok Results.
- + 165 total followers
- 1,706 total video likes
- 102,431 total video views
- 68 total videos posted
- 39.7K+ views and 523 likes on the most viewed video
- + 418 new followers, 630 total followers
- 13.1% engagement rate (healthcare industry average is 1.23%)
- 3,719 total engagements
- 28,300 impressions (all organic)
- Looking at their LinkedIn competitors, Agora had 161 total posts, which is 238.9% more compared to competitor pages, showing that Agora’s page is consistently active.
- Their engagement rate is 13.2%, ^95.6% more than their competitors.
- The Agora placed first in terms of post metrics with an increase of ^7,950% and second place with 965 total engagements throughout the last 12 months (Based on June 2023 - June 2024)
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- + 320 new followers, 3,139 total followers
- 3,895 total engagements
- 654,127 post impressions
- 51,186 story impressions
- + 18 organic page likes, 902 total likes
- 2.9% engagement rate (healthcare industry average is 1.17%)
- 9,866 total engagements
- 339,361 impressions
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Meta Ads
Our targeted video ad campaigns across Meta platforms boosted brand visibility, reaching key demographics effectively.
- 425 landing page views
- 2,596 accounts reached
- 94,042 total ad impressions
- 797 link clicks
- 1,633 total clicks
Website Traffic
- Since working with The Agora Clinic, we have increased website visitors by 606.5%, with 77k new users.
- There have been 211k page views, showing a 569.5% increase, and 1.8k contact form submissions, giving a 1,417% increase, which is incredible to see.
Upcoming Campaigns
Recently, we began running Google Ads to drive more traffic to their website, helping potential patients discover their services. We built three primary campaigns, which included Surrogacy and IVF services and promoted their inclusive approach to Same-sex couples wanting to become parents through planned fertility. We developed comprehensive keyword research to help optimise the ads, and they have shown great success since launch, with 16,706 impressions, 622 clicks and 78 conversions in its first three weeks.
Conclusion
At Creative Pod, we believe in crafting marketing strategies that not only deliver results but also reflect the unique values of our clients. If you’re ready to elevate your digital presence and achieve remarkable results like The Agora Clinic, contact our team today and let’s take your marketing to the next level!
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