Brighton CCTV

To meet this challenge, we created a comprehensive marketing strategy that included organic social media, expo support, blog writing, new website development, email marketing, and extensive design work.

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Social Media

We have managed Brighton CCTV’s social media accounts for over two years, posting consistently on their main channels, which are Instagram, Facebook, and LinkedIn. Recognising their diverse target audience, which includes both residential and commercial clients, we have prioritised maintaining an active presence on all three channels. We ensure to put our content that is helpful for their audience to drive engagement - such as maintenance tips and industry updates -  ensuring customers remain informed. 

To reinforce brand consistency, we developed branded social media templates and adopted a unified tone of voice while also tailoring content to suit the dynamics of each platform.

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‍Expos

Expos offer an excellent opportunity to enhance brand awareness by enabling face-to-face interactions with potential customers, partners, and industry professionals. They also help position the company as a reputable brand in the industry. We consistently research relevant events for Brighton CCTV to attend and provide full support on the day by creating branded materials and offering on-site assistance. 

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‍Branded Van Wraps
We designed custom-branded van wraps, transforming their vehicles into mobile billboards and significantly increasing brand visibility across the city. Each wrap features a professional design that not only captures attention but also reinforces the company’s identity every time the vans are on the road. Whether parked or driving through the streets in Sussex, the branded vehicles create countless touchpoints with potential customers, helping to boost brand recognition in both residential and commercial areas. This mobile advertising strategy has proven to be a cost-effective way to increase awareness and establish a strong local presence, helping the company to stand out.

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Email Marketing

We have developed structured marketing journeys, created and distributed targeted campaigns, and conducted detailed performance analyses to optimise results, focusing on increasing conversions and engaging leads. 

Additionally, we produce a monthly email newsletter that keeps the audience informed about the latest security updates, upcoming events where BCCTV will be present, and valuable tips to enhance security awareness. This approach helps Brighton CCTV stay at the top of their audience's mind, nurture relationships, and drive consistent engagement with both existing and potential customers.

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New Website
Our main goal for revamping Brighton CCTV’s website was to improve user experience and drive lead generation. The previous site was cluttered, poorly organised, and difficult to navigate, with multiple services crammed onto a single page, which may deter potential customers. To address this, we streamlined the site by removing outdated content, creating dedicated pages for each service, and refreshing the overall design for a cleaner, more user-friendly interface. This makes it easier for visitors to find the information they need and increases the likelihood of conversions.

To further elevate the brand, we showcased their cutting-edge technology by highlighting their work with the i360 in Brighton. By integrating a live stream of their mega cameras mounted on the monument, we not only sparked significant interest but also increased website traffic. 

We introduced key functionalities missing from the previous site, such as a dedicated section for customer reviews and a logo page featuring their high-profile clients., these elements help to build brand credibility and trust. 

We also regularly generate new blog post ideas and produce monthly content focused on the latest security developments and technology. This not only keeps the site fresh and relevant but also boosts SEO performance, helping the site rank higher on search engines.

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