Knill James
Knill James, an award-winning Chartered accountancy firm in Lewes, has been a valued client for nearly 18 months. Throughout this period, we have focused on enhancing their social media presence and driving engagement primarily through organic efforts and Google Ads. The results have been positive, reflecting significant improvements in their social statistics and overall brand visibility.
Before Knill James came on board, they faced challenges in posting consistently across all their social channels. They wanted to reach a younger audience; however, due to restrictions with their marketing team’s bandwidth, this was unachievable and therefore, we took over a lot of this workload. Their social media templates also lacked consistency, so they approached us to provide them with a comprehensive overhaul of their social media design. Furthermore, they also wanted to improve their staff engagement on LinkedIn, so we called on our Subject Matter Experts (SME's) for internal training.
Objectives
- Increase brand awareness across Sussex & beyond, by upselling services to existing clients.
- Roll out LinkedIn training internally for the team and set out an incentivised LinkedIn posting programme.
- Work to attract a younger audience to work with, by optimising social media and general brand presence.
- Take over social media management, including design, content, and analysis.
- Increase Google Review rating and the number of reviews to build trust in the brand.
Before Knill James came on board, they faced challenges in posting consistently across all their social channels. They wanted to reach a younger audience; however, due to restrictions with their marketing team’s bandwidth, this was unachievable and therefore, we took over a lot of this workload. Their social media templates also lacked consistency, so they approached us to provide them with a comprehensive overhaul of their social media design. Furthermore, they also wanted to improve their staff engagement on LinkedIn, so we called on our Subject Matter Experts (SME's) for internal training.
Objectives
- Increase brand awareness across Sussex & beyond, by upselling services to existing clients.
- Roll out LinkedIn training internally for the team and set out an incentivised LinkedIn posting programme.
- Work to attract a younger audience to work with, by optimising social media and general brand presence.
- Take over social media management, including design, content, and analysis.
- Increase Google Review rating and the number of reviews to build trust in the brand.
KJ Leopards Social Campaign
The KJ Leopards Social Campaign was centred around a team from Knill James, known as the 'KJ Leopards,' who participated in the Brighton Half Marathon in February. The goal was to raise funds for the Brighton & Hove Albion Foundation, with a remarkable achievement of over £3,500.
We conducted a series of social media posts leading up to the marathon. These posts highlighted the preparation, team spirit, and the cause they were supporting and significantly boosted engagement rates. Our design team created a range of campaign graphics, including 'Top Trump' cards featuring the team members.
These graphics were a hit with the audience for their creativity and personal touch. The campaign gained attention from publications, including a feature interview in the Brighton & Hove Albion Foundation magazine and an interview on BBC Radio to name a few.
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LinkedIn training
To improve the LinkedIn profiles of the Knill James team and their engagement on the platform, we hosted two training sessions focused on profile optimisation, networking tips, and content creation. Following these sessions, we initiated an internal competition, evaluating employees based on their profile optimisation and engagement metrics over a period of time. This competition served as a great incentive, driving employee engagement with the Knill James profile and ultimately boosting brand awareness.
Google Ads
To drive more traffic to the website and increase brand awareness, we implemented a targeted Google Ads campaign for particular services. Over a three-month period, the campaign generated over 12,000 impressions and 850 clicks to the website, significantly boosting brand visibility and enquiries. The dedicated service pages saw a huge traffic increase of, on average, 622% compared to the prior three months, indicating the campaign's effectiveness in attracting relevant users. This surge in impressions and clicks not only enhanced brand awareness but also positioned the services prominently in front of a broader audience, contributing to long-term brand recognition and customer acquisition.
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The Results
The stats below show the results from the first twelve months of social media management by us for Knill James’ LinkedIn, Instagram, and Facebook.
- 33% increase in followers.
- The engagement rate increased from 9.4% to 14.8% (The industry average is 5.23%).
- 14,304 total engagements, a 242% increase.
- 202% increase in impressions.
- Posting frequency increased to 3-4 times a week.
- 64% increase in followers.
- Achieved an engagement rate of 9.1%.
- 598 total engagements
- 6,246 impressions
- Posting frequency increased to 3-4 times a week.
- 2.7% increase in followers.
- Engagement rate increased from 8.7% to 12.1%.
- 217% increase in engagements.
- 130% increase in impressions.
- Posting frequency increased to 3-4 times a week.
Upcoming Plans
- To post more video content across socials as they help build a strong connection with the audience.
- Content days to bring Knill James personality to life.
- LinkedIn newsletter to generate more engagement and showcase expertise.
If you would like help with any of these services, please get in touch.
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