Frostbite PR
Frostbite PR approached us with a vision to create a brand identity that reflects its values of transparency, flexibility, and quality while breaking away from traditional PR norms. The goal was to design a logo and branding that resonates with their target audience—affluent, middle-aged, or former professionals in leadership roles, many of whom frequent private members' clubs in London. The branding needed to balance traditional aesthetics with modern design elements, appealing to a high-end clientele. The deliverables included: - Versatile logos and branding - A polished brand identity to integrate across digital and print materials - Stationery, including business cards that reflect professionalism and exclusivity
- Strong brand presence: To create a sleek and versatile logo, paired with a cohesive brand identity, to give Frostbite PR a professional yet distinctive visual presence.
- Client engagement: Develop interactive website elements and polished stationery to create an immediate connection with Frostbite PR’s high-end audience.
- Recognition: Balance the final branding with tradition and modernity, standing out from competitors in the PR industry.
- Strong brand presence: To create a sleek and versatile logo, paired with a cohesive brand identity, to give Frostbite PR a professional yet distinctive visual presence.
- Client engagement: Develop interactive website elements and polished stationery to create an immediate connection with Frostbite PR’s high-end audience.
- Recognition: Balance the final branding with tradition and modernity, standing out from competitors in the PR industry.
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Results
Logo Design
We developed two primary concepts:
- Concept 1: Bold Heritage
Inspired by traditional motifs like crests and heritage insignias, this design incorporated a snowflake motif to symbolise clarity and uniqueness. - Concept 2: North Star
A modern reinterpretation of guidance and direction, the logo used a snowflake star to represent leadership and bespoke service.
Frostbite PR chose the North Star concept. It featured a sleek snowflake icon in a hexagonal frame, paired with bold typography and the tagline “PR Beyond Process.” The design was created in navy blue tones to evoke sophistication, which the client requested.
Branding Guidelines
- Typography: Clean, bold fonts to enhance readability and professionalism.
- Colour palette: A sophisticated mix of blue-grey to blend heritage with modernity.
- Tone of voice: Assertive yet approachable, aligning with Frostbite PR’s no-nonsense approach
Print and Digital Assets
- Business cards: High-quality cards with a minimalist layout to reinforce the premium image of Frostbite PR.
- Mockups: Stationery and website designs were presented to showcase cohesive integration of the brand across all platforms.
Website Concepts
A landing page design was developed with:
- Punchy messaging to capture attention.
- Interactive elements to engage users.
- A clean, fintech-inspired aesthetic that aligns with Frostbite PR's innovative approach.
Conclusion
The Frostbite PR branding project aligned its visual identity with its core values and target audience. The final brand assets reflect their ethos of breaking the mould while maintaining professionalism. By blending heritage with innovation, Frostbite PR now has a brand that not only appeals to its niche market but also sets the stage for long-term growth and recognition.Interested in a branding project? Get in touch with our design team at 01293 908100 or hello@creativepod.net.
Client Experience
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