The Salvation Army
We’ve had the privilege of working closely with The Salvation Army on several key fundraising campaigns over the years, including their iconic “Be a STAR” Christmas campaign, as well as ongoing projects to refresh and rebrand their fundraising materials. As one of our long-standing clients, they’ve continued to rely on us for our expertise in creating visually engaging, cohesive designs that elevate their initiatives.
With multiple campaigns and events happening year-round, such as the London Marathon and the "30 Tallest Buildings Challenge", The Salvation Army needed a modern, consistent approach to their branding. Their existing materials were becoming dated and lacked the impact needed to capture attention and drive engagement. Collaborating closely with their events team, we’ve developed solutions that not only address these challenges but also create a visual identity that resonates with their supporters and enhances their fundraising efforts.
We’ve had the privilege of working closely with The Salvation Army on several key fundraising campaigns over the years, including their iconic “Be a STAR” Christmas campaign, as well as ongoing projects to refresh and rebrand their fundraising materials. As one of our long-standing clients, they’ve continued to rely on us for our expertise in creating visually engaging, cohesive designs that elevate their initiatives.
With multiple campaigns and events happening year-round, such as the London Marathon and the "30 Tallest Buildings Challenge", The Salvation Army needed a modern, consistent approach to their branding. Their existing materials were becoming dated and lacked the impact needed to capture attention and drive engagement. Collaborating closely with their events team, we’ve developed solutions that not only address these challenges but also create a visual identity that resonates with their supporters and enhances their fundraising efforts.
We proposed a comprehensive design strategy that included a complete rebrand of The Salvation Army’s fundraising materials and the creation of new, eye-catching collateral. From logos and posters to collection boxes and event banners, we worked to create a fresh, consistent look that could be applied across all of their campaigns and fundraising events.
“Be a STAR” Christmas Campaign
Our work on the “Be a STAR” Christmas campaign focused on bold, festive designs that captured attention and encouraged participation. Using vibrant holiday colours and clear, compelling messaging, we ensured the campaign stood out in a crowded festive period, with materials such as posters, collection buckets, stickers, and social media graphics all following a consistent, eye-catching theme.
Rebrand of Fundraising Collateral
As part of the broader rebrand, we developed a new visual identity for all their fundraising materials. From the “Go Team Sally Army” logo to event posters, banners, certificates, and fundraising packs, we created a modern, uniform style that supporters could instantly recognise. The new fundraising packs included everything from information booklets to collection boxes, making it easier for participants to get involved. For large-scale events like the London Marathon, we designed impactful, easy-to-read materials that clearly communicated key details and encouraged engagement.
30 Tallest Buildings Challenge
For the "30 Tallest Buildings Challenge," we designed adaptable posters and banners to be used in a variety of settings, ensuring the campaign was visually striking and easy to understand. By keeping the messaging clear and direct, we helped maximise participation and visibility for the event.
The Results
Through a collaboration with The Salvation Army’s events team, we have been able to successfully redesign their fundraising materials and inject new life into their ongoing campaigns. Our solutions have not only delivered a modern, consistent design across all collateral but also helped to drive better engagement from their supporters.
The success of the “Be a STAR” campaign, the rebranding of the fundraising collateral, and the results from events like the "30 Tallest Buildings Challenge" proved the effectiveness of our design approach.
If you’re looking for a rebrand or need fresh, engaging design for your campaigns, we’d love to collaborate with you. Reach out at hello@creativepod.net to see how we can help you achieve your goals.
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