Richard Place Dobson

Richard Place Dobson (RPD) are a Crawley and Gatwick-based Chartered firm of Chartered Accountants and Business Advisors. 

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Our Solutions

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RPD were well known in the area for their specialities in both the business and the charity/not-for-profit sectors. However, they were looking to step away from their historical representation and were keen to be seen as a 21st-century accounting firm. 

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Working closely with RPD, through several focus groups, we identified the company’s core values and qualities. Using these values and qualities, we completely redeveloped the brand aesthetics to create a contemporary and innovative look and feel, which stepped away from the image of ‘traditional accountants’. 

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The new branding was rolled out across their marketing channels; revamping their website, marketing collateral, email marketing and their social media channels. These values and qualities, were also used to shape their marketing strategy, which focused on promoting awareness of their service offering. Using professional yet approachable messaging across their marketing channels, RPD was able to revitalise their company's tone of voice to speak to a new spectrum of clients.

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