Fentimans, Creed, Brass Monkey and the Pop-Up hotel
We started working with the Pop-Up Hotel at the end of 2023 to help them redefine the festival experience by combining the hotel with luxury brands. Founded by Mark and Vicky Sorrill in 2010, they deliver premium accommodation and world-class hospitality at the finest events. Working closely with our Head of Commercial, James Turner, from ECHO International (Sister Company of Creative Pod), they wanted to secure new exclusive partnerships to help increase their brand awareness and connect with renowned brands worldwide.
We started working with the Pop-Up Hotel at the end of 2023 to help them redefine the festival experience by combining the hotel with luxury brands. Founded by Mark and Vicky Sorrill in 2010, they deliver premium accommodation and world-class hospitality at the finest events. Working closely with our Head of Commercial, James Turner, from ECHO International (Sister Company of Creative Pod), they wanted to secure new exclusive partnerships to help increase their brand awareness and connect with renowned brands worldwide.
After an initial onboarding session, James worked with the Pop-Up Hotel team to define their offerings in which James could pitch to potential clients to work with them. Once this was agreed, James reached out to several businesses who he thought would be a good match to discuss the details and negotiate the contract and secure a deal!
The Results
Just in time for festival season, James secured three exclusive partnerships.
Mixer Partner
James secured a delicious Mixer Partner with Fentimans, home of the British botanically brewed beverages. As music lovers were counting down to Glastonbury, Somerset in June, they were securing this iconic partnership which brings the ultimate festival flavours creating the perfect balance between the pleasures of luxury camping and luscious British-brewed drinks in time for the most anticipated music event of the country.
Fragrance Partner
That’s not all! James also secured the Fragrance Partner by collaborating with Creed, known for creating timeless scents using the finest ingredients. This collaboration marked a seamless synergy between luxury fragrance and premium accommodation, enhancing every guest’s experience with Creed’s iconic scents that resonate after the festival ends.
Brass Monkey
Last, but certainly not least, James had one more idea up his sleeve to secure an exclusive Ice Bath Partner, with Brass Monkey. This collaboration marked a truly refreshing treat, as ice baths are gaining popularity as a significant trend, with numerous experts emphasising the remarkable benefits of cold immersion for health and wellbeing. This seemed like the perfect partnership, creating an unique festival experience.
Conclusion
James said: “I’m thrilled to support the Pop-Up hotel with their partnership agreements. I’ve enjoyed collaborating with the team, helping them set a new standard for luxury at festivals and connecting them with renowned brands worldwide.”
If you are looking to find a sponsor or partner for your next event, or are interested in sponsoring one or partnering with new businesses, get in touch - james@creativepod.uk.com.
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