BRS Jobs

Background

BRS Jobs is one of the leading recruitment companies, specialising in engineering and construction. BRS Jobs works with some of the leading firms across the core sectors of recruiting and seeks, vets, and supplies experienced candidates for a range of temporary and permanent placements.

BRS Jobs joined Creative Pod in April 2021 when we became their full-service outsourced marketing and design agency, covering:

• Website design
• Social media marketing
• Press release coverage and outreach
• Email marketing
• Campaign creation
• Out of house marketing (radio, magazine ads, digital screens, billboards, leaflets, petrol pumps, phone boxes, bus ads)

Situation

Although BRS Jobs had great connections and relationships with key stakeholders across the core sectors of construction and engineering, the brand itself was relatively unknown due to the nature of their business, which is predominantly telephone-based. From our initial briefing, it was apparent that the team needed something quick and easy to navigate, whilst informative and concise for new candidates and clients.

Website design
The brief we received for the website was to remain clean and fresh, user-friendly and informative, with available roles and how to apply, being vital to the site’s success. We researched a number of similar websites across the industry to understand what the team liked. 

We have utilised sector pages to ensure the relevant message is in front of the appropriate audience. We also introduced an excellent meet the team page that enables users to see the team behind BRS Jobs. 

We used a system called ‘Sketch’ to design the sites look and feel before providing the team at BRS Jobs with a prototype to conduct our first round of testing before we developed them. 

During the development phase, we ensured the site was device responsive, fast-loading and efficient. The client also needed a clear and straightforward enquiry form for potential clients or candidates to speak to the team.

Organic Social Media Marketing
Since working together, we have sent out regular social content across their three channels; Facebook, LinkedIn and Twitter including bespoke job adverts, blog posts and key information around the services BRS Jobs provide.

We’ve seen fantastic engagement to date and since commencing our work have seen a huge increase in activity.

Total Engagement Rate:

• LinkedIn engagement increased by 516%
• Twitter engagement increased by 20,700%
• Facebook engagement increased by 270%

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Total Likes:

• Linkedin received 259 likes
• Twitter received 207 likes
• Facebook received 638 likes
  

Email Marketing:

When BRS Jobs came on board, it was clear that their target audience were frequently on the move, with limited time for search for their next role or stay in touch. We have since implemented an email marketing strategy across their core sectors and created regular touch points such as a monthly newsletter, weekly vacancy e-blasts and general touch points. We’ve seen a superb engagement rate to date as follows:

Newsletter:

Average open rate: 37.6%

Average click through rate: 4.2%

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Weekly vacancy emails:

Average open rate: 34.2%

Average click through rate: 3.3%

If you are interested in outsourcing your website or additional marketing activity or would like to discuss your requirements further, please get in touch at hello@creativepod.net