Journal

Stay up-to-date with the latest happenings at Creative Pod.

Five challenges of email marketing

Email marketing, it’s a powerful tool, but it’s also been hugely overused. People’s inboxes are becoming ridiculously cluttered and people’s attention spans are now said to be less than a goldfish. However, email marketing is a staple in the marketing toolbox, so in our latest blog, we’re going to take you through the top five challenges of email marketing and how you can overcome these challenges.   1) Achieving measurable return on investment Yes, we’re going straight in...

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Meet the team: Charlotte

Meet the team: Charlotte

The Creative Pod team has been going from strength to strength and we’re extremely excited to announce the newest member of our team Charlotte, who has joined the team as Junior Marketing Executive!   So tell us a little bit about your role… "I am working with Sarah in the marketing team at Creative Pod. My role includes writing social content along with blogs and newsletters for our clients and The Creative Group. I will assist with marketing campaigns and liaise...

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Summer Marketing Campaigns

Some of Our Favourite Summer Marketing Campaigns

Summer has arrived. At least, that’s what the calendar told us – even if the weather is throwing a bit of a wobbly about the whole thing! Therefore, we thought it only fitting to share with you some of our favourite summer marketing campaigns from over the last few years. How many of these have you spotted? 1. Coca-Cola – “Share a Drink”   Arguably one of the most infamous marketing campaigns to date, Coca-Cola launched their “Share...

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Top 3 Food Rebrands

Top 3 Food Rebrands from our Head of Design, Richard Tubb

The world basically revolves around food, particularly in our office. People’s relationships with food and with the brands that create them is an interesting one.  But have you ever thought about how the brand's design convey their brand position? Rebrands are an important part of the food industry and an important part in ensuring brands stay current. So, we got our Head of Design to take us through some of his top food industry rebrands.   Giraffe...

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How often should you post on Social Media?

As a company, using social media can sometimes feel like running across a minefield with your eyes closed. Things are constantly changing, sometimes faster than you can blink, and if you don’t stay on top of this ever-evolving environment you will soon be lost in amongst the other hundreds of companies and individuals all trying to do the same. But, along with trying to judge the type of content you should be posting on social media,...

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‘Anyone for tennis?’ – Our marketing round up of Wimbledon

It’s one of the most quintessentially British events in the sporting calendar and as it strives to broaden its global fan base, rolling out the second phase of its “‘In pursuit of greatness’ campaign: a year in the making” - we look at some of the marketing tactics they have adopted for their 2017 multichannel campaign.   New 60 second film Launched via social media focusing on Facebook, Snapchat and YouTube to target a younger audience, the 60-second...

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Our top five design trends of 2017 so far!

We’re just over halfway through the year (I know, where has the time gone?) so what better time to take stock and look at some of the design trends of 2017. We asked our Design team to list their favourites of the year so far and some we predict will only get bigger. 1) Duotone - Duotone images are created by combining two bright contrasting colours into an image. Duotone has really taken off in 2017 with...

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Meet the team: Sarah

With The Creative Group growing, we are extremely pleased to introduce our new Senior Marketing Executive, Sarah! On top of working with our lovely clients to help build their brand awareness, Sarah will be responsible for spreading the word of The Creative Group – an innovative and creative company including, Creative Pod, a design and marketing agency, SquareOne, a US to UK market entry specialist, ECHO, an up-and-coming sponsorship brokerage and the PrintShop, a full-service...

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How to choose the perfect GIF

If you’re anything like us, then you know that choosing the right GIF to finish off your tweet is just as crucial, if not more so, than the actual tweet itself. After all, with an average of 6000 tweets posted every second (meaning nearly 500 million tweets per day!) you need to find a way to make your tweet special. GIFs can be the perfect way to do this - along with giving you a...

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Meet the Team: Callum

Meet Callum! We’re very pleased to announce Callum as our new Graphic Design Intern! Callum joined us in May and since then he’s made a huge impact to the team and we couldn’t be happier to have him on board. So tell us a little bit about your role… “I’m currently a graphic design intern at Creative Pod. I contribute to the design process through creating logos and branding for clients. I’m also learning to create websites...

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